Google Ads are one of the best marketing methods for businesses looking to promote their products or services online. According to smartinsights.com, as of August 2023 Google processes over 8.5 BILLION searches PER DAY. If you’re not reading these statistics and wondering how your business can leverage these mind-blowing numbers, we just cannot be friends… 

So, how does The Workshop Co. utilise Google Ads to make your business boom?: 

  1. We target your ads to your ideal demographics, locations, languages, and even device types. This is going to ensure your brand is reaching the right audience, increasing the chances of conversion.
  2. We can accommodate both small and large budgets. You set your daily or monthly spending limits, knowing we have full control over your advertising costs. At The Workshop Co. we have pre-created packages or custom options to suit every business. 
  3. You only pay when someone clicks on your ad (Pay-Per-Click/PPC), making it a cost-effective advertising model. This means you’re paying for actual engagement rather than just impressions.
  4. We provide clients with important insights into performance, including the number of clicks, impressions, click-through rates (CTR), and conversion rates. This data allows us to evaluate the effectiveness of your campaigns and make informed adjustments.
  5. We choose specific keywords relevant to your business, and your ads will appear when users search for those keywords. This ensures that your ads are shown to users actively seeking your products or services.
  6. We can utilise various ad extensions like site links, callouts, reviews, and more. These extensions offer additional information to users and enhance your ad’s visibility and appeal.
  7. Remarketing – Google Ads allows us to show ads to users who have previously visited your website but didn’t convert. This helps re-engage potential customers and encourages them to complete their desired actions.
  8. A/B Testing – We are able to create multiple ad variations and test different elements like headlines, descriptions, and images to see which ones perform better. This process helps us to optimise your ads for maximum effectiveness.
  9. We control when your ads are displayed based on the day of the week and time of day. This feature is useful for targeting specific time periods when your target audience is most active.
  10. Google Ads supports various ad formats, including text ads, display ads, video ads, and shopping ads. This allows us to choose the format that best suits your goals and creative assets.

Our Google Ads management services offer clients a powerful opportunity to reach their target audience and achieve measurable results within their budget constraints.