If you feel stuck and possibly overwhelmed by the ever-changing landscape of ecommerce marketing, we hear you! We’ve compiled some tips to help you navigate these inevitable sticky periods with updated strategies for 2024, where tapping into emerging trends and technologies to create personalised, immersive, and seamless shopping experiences has become key. 

PERSONALISATION:

It sounds time consuming but with artificial intelligence (AI) and machine learning you can simply and easily provide personalised shopping experiences. Tailor product recommendations, email marketing, and home page content based on individual customer data, including browsing history, past purchases, and preferences.

BETTER TARGETING 

Dividing your customer base into segments based on behaviour, demographics, and purchase history allows for more targeted and relevant campaigns. This leads to higher engagement as customers receive offers and content that resonate with them.

INTERACTION 

Consider hosting live streams or interactive demos where customers can see products in action, ask questions in real-time, and even make purchases directly from the stream. This is a great method for building loyalty and trust with your community. 

MULTI-CHANNEL CONSISTENCY 

Ensure a consistent and seamless customer experience across all touchpoints, whether online, mobile, social media, or in-store. Integrated systems might include unified inventory management, synchronised marketing campaigns, and consistent customer service. There are fabulous systems and AI tools to help maintain consistency across platforms, saving you time and building customer satisfaction. 

SOCIAL COMMERCE 

Leverage social media platforms like Instagram, Facebook, and TikTok, which offer in-platform shopping features. Make it easy for customers to browse and purchase products without leaving their favourite social apps.

AI ENGAGEMENT AND SERVICE TOOLS

Implement AI chatbots for 24/7 customer service. These bots can answer questions, provide product recommendations, help with order tracking, and even assist in the checkout process. This also removes some of the workflow burden behind the scenes, freeing up your time for more important things. 

EVERYBODY LOVES A LOYALTY PROGRAM 

Develop a loyalty program that rewards customers for repeat purchases, referrals, and social sharing. Offer exclusive discounts, early access to sales, and special rewards to keep customers coming back.You can also consider elements such as points, badges, and leaderboards for completing certain actions, like purchases or social shares. This encourages repeat engagement and builds a community around your brand.

QUALITY + TRENDY CONTENT

Create valuable content that informs, entertains, or solves problems for your customers – these points are KEY! This could include blog posts, video tutorials, user-generated content, and informative product descriptions.

EMAIL AUTOMATIONS 

Effective email strategies are a cost effective way to nurture your community and create trust, which leads to conversions and repeat purchases. It’s one of our favourite ways to improve customer retention + satisfaction and stand up against the competition.

PUSH NOTIFICATIONS

Use web and app push notifications to alert customers about new products, sales, or cart abandonment. Ensure these notifications are personalised and timely to drive engagement.

DATA ANALYSIS

Leverage data analytics to gain insights into your customer’s behaviours, preferences, and engagement patterns. Use these insights to continually refine your marketing strategies and customer interactions.

Sometimes onboarding a marketing professional is a great option for helping a business become unstuck. We can play a crucial role in assisting your business to overcome challenges and get back on track using a fresh pair of eyes,  offering expertise, insights, and strategic planning. An objective evaluation is sometimes the key to pinpointing issues and to recreate that clear picture you once had for the future of your business.